later came to call McLuhanesque: a series of 
dramatic propositions and generalizations. He 
didn’t pause to defend any of them, or even to 
explain them that much. Charlie Weingartner, my 
friend—he went to graduate school with me—we 
loved it. We just thought he was onto something, 
and we especially liked his style. Of course many of 
the other students didn’t; some were befuddled, 
but afterwards Forsdale, McLuhan, Charlie and I 
went for a drink and I think The Mechanical Bride  
had been published, and either on that occasion or 
a later occasion when he came back to speak, we 
carried about 500 copies of this book which you 
couldn’t give away at that point, and stored them